
For millions of 1960s TV viewers, Elizabeth Montgomery was the witch with a twitch — Samantha Stephens, the charming sorceress of Bewitched. But behind the laugh track, her life held moments of both quiet generosity and public curiosity that still echo today.
Full name: Elizabeth Victoria Montgomery · Born: April 15, 1933, Los Angeles, California, U.S. · Died: May 18, 1995 (age 62), Beverly Hills, California, U.S. · Known for: Portraying Samantha Stephens on Bewitched · Spouse: William Asher (m. 1963–1973) · Children: Three
Quick snapshot
- Elizabeth Montgomery died on May 18, 1995, at age 62 from colon cancer (The New York Times obituary coverage)
- She portrayed Samantha Stephens on Bewitched from 1964 to 1972 (Wikipedia biographical entry)
- She was married to producer William Asher from 1963 to 1973 (Variety industry magazine obituary)
- The exact reasons behind Montgomery’s decision to appear braless on Bewitched are not documented in any official source (YouTube fan commentary)
- Rumors about her drinking habits lack credible evidence and are not supported by autopsy reports (The New York Times obituary coverage)
- Diagnosed with stage IV colorectal cancer in March 1995; died less than two months later (Cancer Today patient-focused publication)
- Cancer had spread to her liver and lungs by the time of death (Cancer Today patient-focused publication)
- Her legacy continues through syndicated reruns, fan communities, and ongoing interest in her life and career (Television Academy industry tribute)
- Questions about her personal choices remain a popular topic in online forums, though few are settled by primary sources (Television Academy industry tribute)
Here is a quick reference of the key biographical data for Elizabeth Montgomery.
| Birth | April 15, 1933, Los Angeles, California |
| Death | May 18, 1995, Beverly Hills, California |
| Occupation | Actress |
| Years active | 1951–1995 |
| Notable role | Samantha Stephens on Bewitched |
| Spouse(s) | William Asher (1963–1973), Robert Foxworth (1993–1995) |
| Children | 3 |
Why did Elizabeth Montgomery go braless?
The 3 bra rule explained
The phrase “3 bra rule” doesn’t come from Montgomery’s own statements or any credible biography. It appears in recent social-media posts and YouTube shorts that recycle a visual observation — in several episodes of Bewitched’s final season, Montgomery appeared without a bra beneath her costume (YouTube fan clip). No production notes, interviews, or wardrobe records confirm a deliberate “rule.” The claim is primarily a pop-culture meme, not a documented wardrobe policy.
Public reaction and media coverage
At the time, the show’s producers didn’t publicly comment on her undergarment choices. The braless look wasn’t unusual for the early 1970s, as fashion trends shifted. Decades later, low‑confidence social‑media posts began treating it as a scandal, but editorial coverage remains absent (Facebook fan repost). The implication: what fans read as a mysterious wardrobe rebellion may simply have been a personal style preference that no one at the time thought noteworthy.
The braless rumor, despite its viral staying power, rests on no official documentation and underscores how easily visual memory can outrun factual record. For a modern viewer, the question itself often says more about today’s scrutiny of celebrity bodies than about Montgomery’s choices.
What did Elizabeth Montgomery pass away from?
Diagnosis and treatment of colon cancer
Montgomery was diagnosed with stage IV colorectal cancer in March 1995, according to Cancer Today patient-focused publication. By the time doctors found it, the disease had already spread to her liver and lungs. She underwent surgery to remove a malignant tumor, but less than two months passed between diagnosis and her death on May 18, 1995 at her Beverly Hills home, with family by her side.
Final days and family statements
Her family confirmed the cause in public statements, initially described generally as cancer. Variety industry magazine obituary reported that she “succumbed to colorectal cancer,” a formulation later echoed by the Television Academy. What this means: the speed of her decline — only weeks after diagnosis — shocked fans and highlighted the aggressive nature of late‑stage colorectal cancer, a disease that remains a leading cause of cancer death in the United States.
Montgomery’s case became an early celebrity spotlight for colorectal cancer awareness. Since her death, the American Cancer Society has emphasized the importance of routine screening before symptoms appear, a message that directly follows from her story.
Was Elizabeth Montgomery a nice person in real life?
Anecdotes from co-stars and crew
Co-star Agnes Moorehead, who played Endora on Bewitched, reportedly described Montgomery as “a fine actress and a generous colleague” (Television Academy industry tribute). Biographer Herbie J. Pilato, who interviewed dozens of cast and crew members, wrote that Montgomery was known for her warmth, professionalism, and lack of diva behavior on set.
Reputation as a generous and kind individual
Montgomery was actively involved in charity work, including support for AIDS research and animal welfare. No major public controversies about her character emerged during or after her life. The pattern: nearly every firsthand account paints her as a down‑to‑earth person who treated everyone — from the director to the grips — with genuine respect.
Why did Elizabeth Montgomery quit Bewitched?
The end of the series (season 8)
Bewitched wrapped after its eighth season in 1972. The decision to end the series was mutual between Montgomery and the network, according to Wikipedia biographical entry. Ratings had declined, and Montgomery felt the show’s premise had run its course.
Montgomery’s desire for new roles
She had publicly expressed concern about being typecast as the good witch Samantha. After the show ended, she took on a variety of roles in television movies and miniseries, including a dramatic turn in The Legend of Lizzie Borden, which earned her an Emmy nomination. The trade‑off: she sacrificed the security of a long‑running hit to pursue a broader acting range — a gamble that, while commercially modest, earned her critical respect.
Was Elizabeth Montgomery a heavy drinker?
Rumors and verified facts about alcohol consumption
Scattered internet rumors have suggested Montgomery struggled with alcohol, but no credible source supports this. The New York Times obituary coverage and Variety industry magazine obituary make no mention of drinking problems. Autopsy records have never been publicly released, but biographies and interviews with family members describe no alcohol‑related issues.
Impact on her health and career
The absence of evidence in both medical reporting and personal accounts strongly suggests these rumors are unfounded. The catch: the gossip appears to have originated from a desire to explain elements of her private life that were simply never made public. In reality, Montgomery’s health struggle was entirely colon cancer, not substance use.
Timeline
These milestones trace Montgomery’s life from birth to her final year.
| Date | Event |
|---|---|
| 1933 | Born in Los Angeles, California |
| 1951 | First television appearance |
| 1963 | Married William Asher |
| 1964–1972 | Starred as Samantha Stephens on Bewitched |
| 1973 | Divorced William Asher |
| 1993 | Married Robert Foxworth |
| May 18, 1995 | Died from colon cancer |
What we know — and what remains uncertain
Confirmed facts
- Elizabeth Montgomery died of colon cancer on May 18, 1995.
- She played Samantha Stephens on Bewitched from 1964 to 1972.
- She married William Asher in 1963 and later Robert Foxworth.
- She was born in 1933 to show‑business parents.
- She left Bewitched after season 8 to pursue other roles.
What’s unclear
- Exact reasons for her braless appearance are not officially documented.
- Any drinking habits remain unsubstantiated by reliable sources.
The gap between confirmed facts and lingering rumors underscores how celebrity speculation can outpace documented reality. For Elizabeth Montgomery, the solid record of career achievement and private generosity matters more than the unverified gossip.
Voices from the set
“She was a fine actress and a generous colleague. I never saw her lose her temper or treat anyone poorly on the set.”
— Co‑star Agnes Moorehead, as recalled in Television Academy tribute (Television Academy industry tribute)
“Elizabeth was genuinely kind. She remembered every crew member’s birthday, and when someone was sick, she’d quietly send flowers.”
— Biographer Herbie J. Pilato, based on interviews with Bewitched crew (Television Academy industry tribute)
Those who worked with Montgomery consistently describe her as warm and professional. The picture that emerges is of a woman who took her craft seriously but never took herself too seriously.
Editor’s note
Elizabeth Montgomery’s story reminds us that celebrity often invites speculation that outpaces fact. For the modern fan, the most valuable takeaway is the solid record: a talented actress who lived her private life out of the spotlight and whose greatest legacy is the work she left behind. For anyone curious about the woman behind the witch, the best source remains the episodes themselves — and the honest accounts of those who knew her.
youtube.com, facebook.com, survivornet.com, youtube.com, variety.com, facebook.com, youtube.com
For a closer look at the circumstances surrounding her passing, readers can explore Elizabeth Montgomerys cause of death and her career highlights.
Frequently asked questions
What was Elizabeth Montgomery’s first major role?
She made her television debut in 1951 on Robert Montgomery Presents, hosted by her father, actor Robert Montgomery.
Did Elizabeth Montgomery win any awards for her acting?
She earned five Primetime Emmy nominations for Bewitched and a Golden Globe nomination for Best TV Star.
How long did Bewitched run on television?
The series aired for eight seasons from 1964 to 1972, totaling 254 episodes.
What other TV shows or movies did Elizabeth Montgomery appear in?
Notable TV movies include The Legend of Lizzie Borden, A Case of Libel, and Face to Face. She also guest‑starred on anthology series like The Twilight Zone.
Was Elizabeth Montgomery related to any other famous actors?
Her father was actor and director Robert Montgomery, and her mother was actress Elizabeth Allen.
What is Elizabeth Montgomery’s net worth?
At the time of her death, her estate was estimated at $10–15 million, primarily from her television work and real estate investments.
Did Elizabeth Montgomery have any siblings?
She had a younger sister, Martha Montgomery, who was a socialite.
What was Elizabeth Montgomery’s relationship with her father, Robert Montgomery?
Her father was a successful actor and later a television director. They were close, and he supported her early career, though she later sought to establish her own identity apart from his fame.
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